SELECTED CONTRIBUTIONS / BUSINESS CONTEXT
Look at
the work.
Brand building, specialist education and marketing. The contribution I made and the context around it.
01 / SPECIALIST EDUCATION
VirtuaLaw
§Brand · Website · Course communicationMaking complex knowledge easier to learn.
I helped build the brand and website and shape corporate-law topics into five free and paid courses. About 100 learners joined in the first three years.
5free + paid courses
My contribution +
My contribution included brand development, website work, course positioning and promotion across social and paid channels. The learner count is an approximate historical total from the first three years, while we balanced the venture with our jobs.
Expertise becomes useful when people can follow it.
02 / MARKETING & BUSINESS DEVELOPMENT
CEDURA
↗Marketing · Business developmentConnecting the message to the business.
From intern to Marketing Head and Business Development Head, I contributed across campaigns, course communication and operations as the team grew.
3 → ~30team size during my tenure
My contribution +
During 2019–2022, my work spanned online and offline marketing, branding, video shoots and editing, course scripts, HR and finance.
A good message needs a working business behind it.
03 / BRAND IDENTITY & CAMPAIGNS
Aha Yemi Ruchulu
◉Identity · Content · CampaignsKeeping a growing brand recognisable.
I led branding and digital marketing, including logo design, social content and Google Ads. The restaurant expanded during the engagement.
1 → 3branches during the engagement
My contribution +
The engagement ran from 2022 to May 2026. I brought the brand identity and ongoing promotion together across channels.
Identity and everyday communication need to work together.
04 / SPECIALIST PRODUCT MARKETING
NABD Equine
⌁Google Ads · International marketingFinding clarity in an unfamiliar category.
I supported Google Ads and international marketing for a horse heart-rate monitor, with activity across Middle Eastern and European markets.
A specialistproduct. A specific audience.
My contribution +
The approximately one-year engagement included international client interaction and TikTok and Instagram activity alongside Google Ads.
Understanding the audience comes before choosing the words.